Understanding Actions
Learn how actions are counted in Split MCP, what consumes your included limit, and what is safely executed for free.
What counts as an action
An action is counted only when Split MCP successfully changes something in Meta Ads. Viewing data, analysis, searches, and failed requests do not use actions.
- Creating a new campaign, ad set, ad, or creative
- Modifying budgets or bidding
- Updating targeting, scheduling, or placement
- Pausing or activating assets
What DOES NOT count
- Listing or searching existing media
- Viewing campaign performance
- Listing ad sets or creatives
- Failed or rejected requests
- Budget approvals that you decline
Operations & Counting
When an operation applies to multiple distinct items, each supported successful item counts as a separate action. For example, creating a new campaign, ad set, creative, and ad counts as 4 actions (assuming all are successful).